In Conversation With : Club Level Collective

Scrolling through TikTok one day I came across a brand which just seemed perfect for every women's football fan that wanted merchandise to support their favourite player without playing a fortune for their latest club or international shirt, which we all know is far too expensive these days. The company we came across is called Club Level Collective and is one of those brands I could very easily spend a fortune at. They do a nice mix of items for different players at different prices so there really is something for everyone. 


We were lucky enough to chat with Liz from Club Level Collective to find out a bit more about the brand and the thought process of new items being made. Here is how the conversation went...

EOTA : So to get things underway can you tell us a bit about yourself?

Club Level Collective : Hello! We’re Club Level Collective – a small but mighty fan apparel brand founded by a lesbian couple in Kent. We started this because we wanted fun, creative ways to show love for our favourite players and teams – stuff that went beyond the usual club merchandise. 

EOTA : Where did the idea of Club Level Collective come from?

Club Level Collective : We couldn’t really find any player specific merchandise (that wasn’t a jersey). We wanted to wear our love for women’s football with pride – but also with humour, creativity, and a bit of queer flair. So we decided to make it ourselves, for the fans who feel the same way.

EOTA : How important do you think it is for fans to have access to items like this to rep their fave players rather than just clubs going forward?

Club Level Collective : We think it’s really important. Club merchandise is amazing but oftentimes it’s quite general and typically geared towards the Men’s side. We find so much of the connection comes from the players – their stories, their style, their iconic moments. Having merchandise that reflects that feels personal and powerful. It helps build deeper connections between fans and the game, and it’s especially key in women’s football where individual personalities tend to shine.

EOTA : How do you come up with the design ideas and which players you want to create items for?

Club Level Collective : Ha! It’s part obsession, part chaos. We’re constantly watching games (or at them), scrolling fan accounts, and screen-shotting memes. We listen to what fans are talking about online and in the stands – it's very much a “by fans, for fans” process. We started with the club we support but we’re branching out slowly but surely, stay tuned.

EOTA : Since you first started what have you found to be the bestselling product?

Club Level Collective : Our In Russo We Trust Shirt and Lesbian Super League Hat have been by bestselling by far but our newly launched Lioness Pin Pack is climbing up there too. 

EOTA : You aim to represent inclusivity and creativity and the rise of women's football – have you seen growth from your brand within any specific fan bases?

Club Level Collective : Definitely! Queer fans have been some of our biggest supporters from day one, and we’re seeing more and more people from newer, younger fan-bases – especially in the UK. 


EOTA : Finally what sort of things can we look forward to seeing from yourselves in the future?

Club Level Collective : We’re taking it day by day but the next big thing will be dropping designs for the Women’s Euros this summer  (see you there!) – including more pin packs, tees and hats.

EOTA : Where can we find you on social media and how can we buy your products?

Club Level Collective : You can find us on Instagram at @clublevelcollective, and all our products are on our website: clublevelcollective.com.

Honestly I am finding myself on the website far more than I should, I just can't narrow down to which product I want first, although the McCabe ones are becoming the ones I feel like I need. If you are wanting some women's football merchandise definitely check Club Level Collective a follow on social media so you can stay up to date with all the products they bring out.

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