Foudy's are once again proving how committed they are in helping grow the women's game with their brand new store opening on Deansgate, Manchester on June 25th.
Since being founded in 2020 Foudy's have been true pioneers of the women's game and this store opening just goes to show how they have progressed since the company started. From online to a physical store, this just shows how passionate the company are to get the women's merchandise out there as all us fans know, it isn't always easy to get our hands on merchandise for the women's team with the men's always being the main priority in major stores. When the store opens on the 25th of June fans will be able to walk in and get their new shirts with their favourite players name on the back in the correct font not having to settle for generic club name-sets or being fobbed off with the Premier League font, an all important step in getting the representation increased going forward. Female players will also be able to get their hands on boots for their own matches whilst there will also be some football related fashion available to purchase. Foudy's are also the only place in the UK where you are able to get official NWSL merchandise so this store is going to open a new league to a whole new fan base.
A huge selling point for the store though is that it is going to have an event space, somewhere for the women's football community to build and expand with hopefully some great events taking place to bring new and old fans together under one roof. Community is a huge part of the women's game so to have a space in a store for fans from all clubs to mix is going to be brilliant and it is going to be great to see what sort of events the store holds in the future.
In the stores announcement Foudy's said 'For far too long, women's football has been unreserved in sports retail. We're building a space that reflects the scale, ambition, and future of the women's game.' I think from the announcement it is safe to say Foudy's are going to go all in on making this the space every women's football fan has wished for and with it being the worlds first dedicated women's football store this will hopefully only be the beginning of the women's game being pushed out more in the physical retail space. Foudy's are really paving the way for others to follow however, hopefully this is only the beginning for the Foudy's physical stores and who knows maybe one day we could see different stores all over the country in the future.
This is exactly what the fans need and it has been long overdue so thank you Foudy's for taking that first step and give the fans what they need to feel included within the game.
Foudy's are hoping to open the store at 293 Deansgate, Manchester on the 25th of June 2026, keep an eye on their Instagram to keep up to date with how the progress of the store is going.
