The World Sevens were a breath of fresh air

 

We recently saw the 3rd installment of the World Sevens Football series in Brentford and it is safe to say that the tournament was a hit bring a different side of the Women's game to England. The 3rd installment brought the World Seven's to England for the first time with WSL teams previously heading out to Portugal to attend the tournament against teams from various different leagues, this time though with the tournament on home soil the focus was on the 2025/26 WSL teams where 8 of them stepped up for the 3 day fast paced action. Originally the thought of seeing these teams face each other again after watching a season of match ups didn't appeal however, after one game it was clear that this was going to be totally different.

With these games being 7 a side on a much smaller pitch the game was a much faster pace to normal with players not having as much space and as much time on the ball as usually. Games were also just 30 minutes each with 15 minutes being played each half, so a lot needed to happen in a short period and they definitely made the minutes count with some very high scoring games. What was also interesting was to see how players coped with the smaller goals, again a noticeable difference from the usual league games but the players seemed to cope well with all the changes. There were also rolling subs in the tournament which again was great to watch. All the substitutes would be lined up at the side of the pitch holding bibs to swap in and out easily, sometimes just one or two would run off however, sometimes it was a whole outfield change... it was a bit like watching the ice hockey with this element but it had you keeping your eyes on the pitch at all times to see who was on or off. At the end of the game if it was a draw the teams dropped to 5 a side until a winner was determined, making it harder for teams as a bit more space was created but again it was still very fun to watch.

It was great to see how players adapted to the smaller sided games however, it was outside of the games that seemed to capture the audiences. The whole tournament had a great atmosphere in the stands, a DJ was playing throughout and even in breaks of play you saw the players having a little dance a long, just a bit of fun after a long season. The atmosphere never dropped and only seemed to get better and better as the competition progressed. The real highlight of the tournament though was the walkouts from teams before the games. This really got everyone involved and there really should have been added points for the best walkouts, each team got creative and as the competition progressed you could see players getting more comfortable with the antics. We had Sonia Bompastor being held in the air by the Chelsea team, Marc Skinner being Bad Bunny with the team and staff dancing alongside him & then you had plenty of acrobatics. Possibly the best walkout though was Everton's funeral with Hannah Blundell in a coffin (a suitcase) pop out in a Man Utd shirt before switching to an Everton shirt who she was actually representing in the Seven's, what made this great was this happened as they played against Man Utd who all laughed along with the walkout. It was great to see whole teams coming together having fun, even the referees got involved which was brilliant to see a different side to them on the pitch.

The best way to describe the Seven's is that is was a bit like on of those preseason tournaments you take part in as a kid, where you spend all day on and off the pitch having a laugh with your teammates, it was a breathe of fresh air really to see the fun side of the game come back for a few days and see those players really enjoying themselves. The tournament seems to have reached a new audience too granted a few people were a bit outspoken about it making a mockery of the game and why women shouldn't be treated the same however, a lot of people saw the intent of the tournament for what it was and really got on board with it. People who normally have nothing to do with the women's game were actually sharing content like the walkouts saying how fun it looked. I feel like whilst Chelsea may have been the overall competition winner it was the format that was the overall winner bringing in a good audience thanks to social media and Sky's coverage. 

Going forward it really would be great if we could get this tournament over in England more often, maybe yearly but have it in different places each year to get more of the country involved. That been said the countdown is already on for the next installment.

Foudy's to open new store in Manchester

 

Foudy's are once again proving how committed they are in helping grow the women's game with their brand new store opening on Deansgate, Manchester on June 25th. 

Since being founded in 2020 Foudy's have been true pioneers of the women's game and this store opening just goes to show how they have progressed since the company started. From online to a physical store, this just shows how passionate the company are to get the women's merchandise out there as all us fans know, it isn't always easy to get our hands on merchandise for the women's team with the men's always being the main priority in major stores. When the store opens on the 25th of June fans will be able to walk in and get their new shirts with their favourite players name on the back in the correct font not having to settle for generic club name-sets or being fobbed off with the Premier League font, an all important step in getting the representation increased going forward. Female players will also be able to get their hands on boots for their own matches whilst there will also be some football related fashion available to purchase. Foudy's are also the only place in the UK where you are able to get official NWSL merchandise so this store is going to open a new league to a whole new fan base.

A huge selling point for the store though is that it is going to have an event space, somewhere for the women's football community to build and expand with hopefully some great events taking place to bring new and old fans together under one roof. Community is a huge part of the women's game so to have a space in a store for fans from all clubs to mix is going to be brilliant and it is going to be great to see what sort of events the store holds in the future.

In the stores announcement Foudy's said 'For far too long, women's football has been unreserved in sports retail. We're building a space that reflects the scale, ambition, and future of the women's game.' I think from the announcement it is safe to say Foudy's are going to go all in on making this the space every women's football fan has wished for and with it being the worlds first dedicated women's football store this will hopefully only be the beginning of the women's game being pushed out more in the physical retail space. Foudy's are really paving the way for others to follow however, hopefully this is only the beginning for the Foudy's physical stores and who knows maybe one day we could see different stores all over the country in the future. 

This is exactly what the fans need and it has been long overdue so thank you Foudy's for taking that first step and give the fans what they need to feel included within the game. 

Foudy's are hoping to open the store at 293 Deansgate, Manchester on the 25th of June 2026, keep an eye on their Instagram to keep up to date with how the progress of the store is going.